Facebook is the world’s most popular social network.
In addition to the incredible growth of its userbase (1.44 billion active users with 13% growth every year), Facebook has developed its own economy, created the smartest advertising platform solution ever, and redefined what it means to like something.
But there’s one thing it hasn’t changed – the like button.
User have been demmanding an alternative – a dislike button, – but Facebook has been hesitant about rolling out an alternative in light of the impact it may have on the positive vibe of the network, which is something they protect very carefully.
Why do people want a dislike button?
The like button is a quick and easy way to react to our friends updates on Facebook, but it doesn’t always convey what we want it to express.
We don’t want to like sad or disturbing updates from our friends, we want to convey our sympathy, support, or anger. If you’ve been on Facebook for a while, there’s a good chance you’ve experienced this dilema. Even if Facebook made a dislike button available, it still wouldn’t provide users the ability to convey what they were feeling after viewing negative content. Fortunately, Facebook has developed an alternative that involves something booming in popularity since the inclusion on the iPhone.
six new buttons
Facebook has finally come around with the understanding that liking something isn’t always the correct reaction, so they’ve started testing something called ‘Reactions’. As animated emojis, these reactions give users a quick and easy way to express to negatively charged emotions we sometimes feel while browsing our news feeds: sadness and anger.
There are also four positively charged reactions to tap, including love, haha, yay, and wow.
So instead of merely adding a dislike button, Facebook will likely add six new reactions. Here’s a quick list:
Here’s what Facebook’s New Emojies look like
Read more about this.
As you can see in the video, Facebook users will have a few new buttons available to efficiently express how any content – postitive or negative – makes them feel.
Facebook went above and beyond by adding animation, which I think was a smart way to make it their own as opposed to merely adding the same emojis we’ve been using via text or comments for years.
I think people will adopt these reactions pretty quickly due to their simplicty and function. We care about expressing ourselves clearly, but don’t always have the time to write a comment.
As you may know, Facebook uses the like button as an algorithm signal that helps determin which content is popular … aka, whether or not they should show it to more of your friends or bury it. It will be interesting to see how Facebook uses these additional reactions with the algorithm – not that we’ll know specifically. I imagine a video with more laughter reactions will show to more people than a video with less. Similarly, I imagine a post with negatievly charged reactions will likely be burried in the same way it is now … maybe not?
What do you think – will you use these new Facebook reactions?