This is the idea behind most of the projects I’ve started, but now that I’m moving on from Wearabl and focusing on Creativebloger it’s time to apply what I’ve learned.
But is it possible?
I wanted to explore those points from the perspective of my own projects.
My projects have been on the backburner for the past 27 months, but creating specific goals is one of the best things I can do right now as I prepare to reboot my creative projects.
I recently let one of my projects go after a three year battle to build it into something different, and to be honest, it feels great to move forward with such an immense amount of creative bandwidth free.
I want to create a membership that provides training and solutions that help artists make a living from their creative work on the web … that’s Creativeblogger.
I’ve experienced some pretty gnarly things up close on the web, including the collapse of a multi-million dollar yellow pages company that failed to listen to warnings from their search engine optimization team.
Never place all your chips on red.
Sure, it may pay for you once, but what are the chances you’ll get away with it again?
Countless companies have invested their entire marketing budget into black hat optimization techniques, only to be banned from the index alltogether.
Just imagine losing 98% of your traffic.
Other companies invested their entire emarketing budget into their Facebook page, which they spent a lot of time developing by exercising what the community considered best practices. Then Facebook went all IPO on us and decided to bottleneck their organic reach in effort to juice advertising dollars from their best customers.
This is why regularly explores the topic of digital sharecropping.
It’s risky business.
For these reasons, as well as my personal experience working as a search engine optimization specialist, I’m set on quality over quantity and the time it takes to achieve it.
The Creativeblogger brand will take time to stand out, for sure, but so long as it always strives to produce quality content, training, and solutions, it will have a chance of standing out among the community of resources already established.
With every project I’ve developed, the goal always revolves around providing artists something that helps them further their goals as artists. There are plenty of blogs discussing ways to make money online — that’s not what Creativeblogger is about. It’s about making a living doing what you love … it’s about your creative work, whether that includes painting, writing, woodworking, culinary arts, and blogging. We’ve learned a lot as bloggers, but it’s important for us to apply our experience outside of the blogging niche as well.
As a passion project, this isn’t exactly something I’ve given much thought. It’s just something I enjoy, and hope to provide something useful to others in the community that enjoy it.
I suppose the actual niche will become visible over time, but I’m not planning on targeting much until then, as I enjoy exploring whatever interests me.
Though things aren’t clear at this point, I plan on developing a set of premium guides, courses, and membership.
I also engage in limited affiliate marketing when the opportunity emerges.
Overall, I have a load of work to do, but intend on creating multiple streams of income in a natural way that adds to the experience of engaging Creativeblogger.
If the traffic to Creativeblogger is anything like me, they’ll be more interested in learning first.
Creativeblogger will strive to produce quality over quantity, which in theory should build authority, trust, and a portion of returning traffic visiting ready to invest in their career.
Creativeblogger does have an email list in place at the moment, but I haven’t flexed any email marketing muscle yet due to the backburner status of the project.
One of the best htings to come out of the Facebook IPO was the realization that digital sharecropping isn’t the way to go. The team at Copyblogger had been talking about it for years, and Facebook proved them correct by bottlenecking the shit out of everyone’s ability to reach the audience they spent countless weeks months, or even years building.
So long as you’re ( literally ) buying into Facebook’s platform, you’re building dependence instead of building independence.
A lot of email development in the works for Creativeblogger.
I certainly don’t consider myself an authority, but I do have experience seven years of hands-on experience and plan to continue learning for as long as I live.
Authority is something you build over time.
One of the most important lessons I took away from Authority Intensive 2014 was the importance to focus on tracking conversions over all other metics.
As of right now, the main conversion I’m hoping to increase is the rate of email subscribers.
As mentioned, I’m in this for the long haul and plan on producing quality over quantity, so I won’t be quitting my day job any time soon.
So much to learn.